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The New Norm of F&B: Tips on how to be successful while adjusting to the “new normal”

July 27, 2020

F&B businesses in Singapore are in the midst of adjusting to the “new normal” brought about by stricter measures to keep COVID19 under control. Many of these F&B businesses have to deploy extra manpower to ensure strict compliance with the new measures. Coupled with the lower revenue generated in the recent months, business is not as profitable as before.

 

To help you generate more revenue while adjusting to the new normal, we came up with 5 tips on how to be more successful while adjusting to the new normal.

 

Digital Marketing

While digital marketing sounds like it may cost you a bomb, it is actually the most cost-effective way of marketing to consumers. With 79% of Singaporeans being active social media users, according to Talkwalker, there is a huge pool of potential customers you can reach out to through social media marketing. 

 

For more tips on social media marketing, you can read more about it in our previous article.

 

Also, claim your business on Google My Business, to show up on google searches with links to your address, website or even to give you a call.

 

Keep the hygiene standards up

With the tension caused by COVID19, most of us are still very worried about getting infected. Keep up with good hygiene practices to give your customers peace of mind while eating. 

 

F&B outlets are generally avoided by customers nowadays if they do not practice good social distancing and hygiene practices. 

 

To enhance safe distancing and protect your staff and customers, consider taking up a QR code self ordering solution for contactless ordering and contactless payment collection.

 

Integrate online ordering into your ordering channels

Ordering food online is a popular option for Singaporeans. 60% of Singaporeans order food online at least once a month, and this study was way before COVID19 happened.

 

Therefore, getting an online ordering solution will help you tap into this lucrative market of online food ordering.

 

Government Subsidies

Integrating technology may be expensive and during times like these, you may want to reduce your expenditure. Hence, we have linked these government subsidies which will help significantly lower the cost digitalizing your business.

 

Digital Resilience Bonus: https://www.imda.gov.sg/drbonus?utm_medium=sem&utm_source=google&utm_campaign=sg-digital&utm_content=drbonus

 

Productivity Solutions Grant(PSG): https://www.smeportal.sg/content/tech-depot/en/psg.html

 

A complete digital ordering solution for F&B

If you would like to have a digital ordering system that provides contactless QR ordering for dine in, and online ordering for self pickup and delivery orders, with the option to handle e payment and delivery automation, let us know in the request form below, or ring us at (+65) 6271 5788.

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