Restaurants Add Free Wi-Fi to the Menu
Free Wi-Fi isn’t just for hotel guests anymore. Restaurant operators are increasingly adding the amenity in an effort to satisfy the growing number of customers who expect and demand to be able to use their mobile devices everywhere, without depleting their own data allowance.
Besides allowing restaurants to better satisfy customers’ mobile connectivity needs, boost sales and cultivate repeat business, free Wi-Fi helps to attract patrons who might otherwise dine elsewhere. This includes 18- to 34-year-old consumers, who until the recession were the heaviest restaurant users, but in the past few years have reduced their restaurant visits by an average of 50 per person annually, according to consumer research consultancy NPD Group, Port Washington, N.Y.
By Julie Ritzer Ross, Contributing Editor | April 08, 2015
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