Do F&B Consumers Prefer Self-Ordering?

In today's digital age, self-ordering kiosks and QR ordering systems are becoming increasingly common in the food and beverage (F&B) industry. With the rise of these self-ordering solutions, many business owners are left wondering whether their customers actually prefer them over traditional methods of ordering. In this article, we will take a closer look at the trend towards self-ordering and explore whether F&B consumers prefer it.

What are F&B Self-Ordering Kiosks?

F&B self-ordering kiosks are digital kiosks that allow customers to browse menu items, place orders, and make payments without interacting with a human cashier. These kiosks can be found in many quick-service restaurants, cafes, and fast-food chains. F&B self-ordering kiosks have become increasingly popular in recent years, as they offer a fast and convenient way for customers to place their orders.

QR Ordering Systems in F&B

QR ordering systems are another type of self-ordering solution that have gained popularity in the F&B industry. These systems use QR codes that customers can scan with their smartphones to access menus, place orders, and make payments. QR ordering systems are especially popular in cafes and smaller F&B establishments, as they offer a low-cost and easy-to-implement solution for self-ordering.

Do F&B Consumers Prefer Self-Ordering?

So, do F&B consumers actually prefer self-ordering over traditional methods of ordering? The answer is yes, they do. In fact, a recent survey conducted by Rakuten Insight found that 68% of consumers in Asia prefer self-ordering kiosks over traditional methods of ordering. Self-ordering solutions offer customers several benefits, including faster service, reduced wait times, and increased order accuracy.

One reason why customers prefer self-ordering is that it allows them to take their time browsing the menu and making their selections. With self-ordering solutions, customers can avoid feeling rushed or pressured by a cashier to make a quick decision. In addition, self-ordering allows customers to make special requests or modifications to their orders without having to repeat themselves multiple times to a cashier.

Another reason why self-ordering is popular among customers is that it offers a more efficient ordering process. By reducing the need for cashiers, F&B establishments can operate with fewer staff, reducing labor costs and increasing productivity. Self-ordering also reduces wait times, as customers can place their orders quickly and easily without having to wait in line.

In conclusion, the trend towards self-ordering solutions in the F&B industry is driven by consumer demand for faster and more efficient service. F&B self-ordering kiosks and QR ordering systems offer customers a convenient and stress-free way to place their orders, while also offering benefits to F&B establishments in terms of reduced labor costs and increased productivity. By implementing these self-ordering solutions, F&B businesses can improve their customer experience, increase order accuracy, and optimize their operations for the digital age.

Looking for self ordering solutions?

MEGAPOS has a full suite of F&B solutions such as F&B cloud pos systems, self ordering kiosks, QR ordering systems that are integrated with one another for a seamless F&B order taking and management process. Click here to find out more!