Natural Language Processing for consumer-based businesses
The application of new technologies such as Natural Language Processing and Machine Learning help mine the huge volume of online data and distill them down into market and consumer insights.
Natural Language Processing can identify which of the words consumers used in their reviews are ingredients, and which words are dishes.
Machine Learning helps to process massive volumes of reviews to finally deliver to the chefs a list of the most popular ingredients and dishes that are mentioned by customers. This can be a starting point for chefs in their choice of ingredients and dishes they wish to create.
As retail industry goes digital, e-commerce relies heavily on this technology too. Customer reviews can help them better understand customer needs.
Such technology also saves marketers time and effort on traditional marketing research to gather customer insights on their product and service.
source: https://www.smeportal.sg/content/smeportal/en/industries/food/2018/navigating-the-dynamic-fnb-landscape-with-new-technologies-in-the-information-age.html
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