The value of self ordering solutions in today's F&B industry
In recent years, QR ordering and self-ordering kiosks have become increasingly popular in the food and beverage industry.
Studies showing the value of self ordering solutions for F&B businesses
According to a recent study QR code usage grew by 96% in 2018 to 2020.. In addition, a study by FoodtecSolutions 65% of customers prefer self-service kiosks over traditional ordering methods.
QR Ordering
QR ordering is a form of self-service that allows customers to scan a QR code on their phone to access a menu, place an order, and make a payment. This method is particularly popular in the age of social distancing, as it allows customers to order and pay without having to interact with staff. QR ordering also provides businesses with valuable data on customer preferences and order patterns, which can be used to improve operations.
Self Ordering Kiosk
Self-ordering kiosks are another popular form of self-service in the food and beverage industry. These kiosks allow customers to browse a menu, select items, customize orders, and make payments without the need for staff assistance. Self-ordering kiosks are particularly popular among millennials and Gen Z, who are more likely to use technology in their daily lives.
In addition to the benefits mentioned above, both QR ordering and self-ordering kiosks can lead to increased sales for businesses. A study found that self-service technology can increase order size by up to 30%, as customers are more likely to add on additional items when they can browse a menu at their own pace.
Conclusion
In conclusion, QR ordering and self-ordering kiosks are valuable tools for businesses in the food and beverage industry. They provide customers with a convenient, efficient, and safe way to order and pay for their food. Additionally, they provide businesses with valuable data and can lead to increased sales. As the use of technology in the food and beverage industry continues to grow, it is likely that QR ordering and self-ordering kiosks will become even more commonplace.
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