6 Tips On Improving Customer Service At Your Restaurant

When customers dine out at restaurants it is more than just good food they are looking for. Sure, food quality is one of the key driving factors that draws customers to your restaurant, but there is also another key aspect which is customer experience.

Did you know that 86% of customers are willing to pay more for better customer service?

Even if your restaurant serves up great tasting food, service quality can be the determining factor for your restaurant’s success.

Keen to learn more about how to make improve your restaurant’s service experience to encourage higher spending thus building a successful restaurant business? Read on to find out!

Understanding Your Restaurant's Target Audience

F&B concepts target different groups of audiences that are looking for different experiences in an F&B business.

Before getting started on looking for ways to improve your restaurant’s customer service experience, it is important to know your restaurant type and the audience that your restaurant targets.

F&B business can generally be categorised into different types:

• Takeaway food kiosk
• Quick service restaurants
• Fast food restaurants
• Restaurants

For this article, we will focus on tips to improve customer service at restaurants.

Hire the Right People

Every individual has their own strengths. While a waitress/waiter job may seem like an easy job that anyone is able to take up, it is not, especially for service oriented F&B concepts like restaurants. When hiring you should consider if your candidate posses the following qualities:

• Empathy
• Clear communication skills
• Calmness
• Multitasking
• Thick skin

Provide Service Training

Even though the staff you hired may have strong service skills, it is important for them to go through a service training before starting work at your restaurant.

This is to not only brush up on any areas that need improvement, or to impress upon your service staff the standard prices of customer service at your restaurant to ensure a fair and standardised service level.

Update Product Knowledge

Providing your service staff with adequate and updated product knowledge is important. This allows staff to make recommendations based on customer’s liking and upsell dishes that customers may enjoy to boost the overall experience.

On top of that, equipping your staff with updated product knowledge helps them to avoid the awkward situation where they are puzzled by a customer’s request.



Value Your Staff

Happy staff makes happy customers which are more inclined to spend more, making a happy boss. Creating the right working environment and throwing in the right mix of incentives for your F&B staff is crucial to ensuring that your staff will be motivated to provide better customer service.

Digital Ordering Solutions

Did you know that digital ordering solutions like QR ordering systems actually help increase customer satisfaction?

With a QR ordering system, your customers can scan a QR code to place orders through their smartphones when seated. Add on suggestions will also be presented to customers to ensure that they do not miss out and to increase your average bill size.

Apart from that, staff are not burdened with the mundane task of entering orders into the restaurant POS system and can focus on providing value added services such as making recommendations, helping customers out when they are facing difficulty order and conversing with customers to show that they care.

Not only does QR ordering systems benefit your customers, but also your restaurant business, by helping you to lower manpower costs, get orders more accurately and receive orders simultaneously to prevent ordering bottlenecks.

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